Free course guide

Free digital marketing courses

Small Australian businesses hire for practical marketing: social posts, simple ads, email and basic analytics.

The free training below is provided by the platforms themselves, so the certificates are recognised by the people running the ad accounts you'd manage.

53 free courses we track

Alex Genadinik

Local Marketing: SEO, Business Networking, And Website - 2026

This specialization is intended for local business owners who are looking to grow their local marketing. Specific skills are local SEO, website creation with AI (no coding and no hiring freelancers), business card marketing, flier marketing, and social media marketing.

Free
Online
Beginner
Self paced

Last verified 06/11/2026

Alex Genadinik

2026 AI SEO Tools And Techniques (LLM SEO, GEO, AEO)

Learn how SEO is evolving for AI-powered search and discover practical strategies for AI SEO, LLM SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO). Explore AI SEO tools and techniques to research keywords, optimize content, strengthen website authority, and improve vis

Free
Online
Beginner
Self paced

Last verified 11/11/2026

Microsoft Learn

Accessibility fundamentals

At Microsoft, we understand the power of technology, and that’s why we continue to innovate, create, and design in a way that gives everyone the ability to achieve more. Trainings like this learning path, which covers accessibility fundamentals, are an important and necessary part of Microsoft’s accessibility strategy to support customers of all abilities. Don’t forget to share your awards on social media after completing each module!

Completely free
Online
Beginner
3 hours

Last verified 07/10/2026

Adobe

Adobe Content Creator: Launching Your Creative Career

Ready to create content that connects? This Professional Certificate in Content Creation will equip you with the core content creation skills you need to thrive in today’s fast-paced digital world, including design fundamentals, social media management, digital content production, and the responsibl

Free
Online
Beginner
Self paced

Last verified 22/10/2026

Adobe

Adobe Digital Marketing Strategy

Kick-start your marketing career with this hands-on certificate program. Designed for aspiring marketing specialists, this specialization covers digital marketing strategy, brand identity, content planning, and campaign performance analysis. You’ll gain practical experience with Adobe tools and walk

Free
Online
Beginner
Self paced

Last verified 06/11/2026

Adobe

Adobe Ecommerce Foundation

E-commerce is a crucial part of customer experience and B2B technology, with younger consumers becoming business buyers. Implementing an e-commerce system involves business, marketing, and IT to create a personalized user experience. E-commerce expertise includes understanding key concepts, business

Free
Online
Beginner
Self paced

Last verified 09/10/2026

Board Infinity

Advanced AI-Driven Brand Strategy for Digital Growth & Scale

This Specialization equips marketing professionals, brand strategists, and business leaders with the skills to design and optimize modern brand strategies using digital ecosystems and AI. Learners will analyse customer journeys, apply AI for insight generation and personalization, develop multi-chan

Free
Online
Beginner
Self paced

Last verified 22/10/2026

Coursera

Advanced Campaign & Channel Analytics

Most marketers can read a dashboard. Far fewer can audit attribution models to find undervalued channels, build seasonal forecasts that inform budget decisions, analyze cohort retention curves, diagnose GA4 data gaps, or design A/B tests with statistical rigor. This program develops all of those ski

Free
Online
Beginner
Self paced

Last verified 12/10/2026

Nationally Recognised Training

Advanced Diploma of Banking Services Management

Nationally recognised qualification (FNS60622).

Government funded
Blended
Beginner
Self paced

Last verified 13/10/2026

Nationally Recognised Training

Advanced Diploma of Digital Marketing

This course is designed to equip graduates with the knowledge and skills required to perform roles as a digital marketing specialist, strategist or manager that are applicable to a diversity of workplaces and industries.
 
 This course will provide participants with a range of skills and kno

Government funded
Blended
Beginner
Self paced

Last verified 13/10/2026

Nationally Recognised Training

Advanced Diploma of Event Management

Nationally recognised qualification (SIT60222).

Government funded
Blended
Beginner
Self paced

Last verified 13/10/2026

Nationally Recognised Training

Advanced Diploma of Hospitality Management

Nationally recognised qualification (SIT60322).

Government funded
Blended
Beginner
Self paced

Last verified 13/10/2026

Nationally Recognised Training

Advanced Diploma of Marketing and Communication

Nationally recognised qualification (BSB60520).

Government funded
Blended
Beginner
Self paced

Last verified 13/10/2026

Nationally Recognised Training

Advanced Diploma of Marketing automation

The Advanced Diploma of Marketing automation is a cutting-edge qualification that provides students with the skills and knowledge needed to succeed in the fast-paced, AI-powered world of personalised and automated marketing. 
 The course offers a practical and hands-on learning experience and te

Government funded
Blended
Beginner
Self paced

Last verified 13/10/2026

Nationally Recognised Training

Advanced Diploma of Travel and Tourism Management

Nationally recognised qualification (SIT60122).

Government funded
Blended
Beginner
Self paced

Last verified 13/10/2026

EDUCBA

Advanced Excel Tools for Data Analysis

Master advanced Excel tools for business analytics, dashboards, forecasting, simulation, and data-driven decision-making. Build practical Excel skills used in finance, operations, HR, marketing, reporting, and business intelligence roles. This Specialization helps you move beyond basic spreadsheet

Free
Online
Beginner
Self paced

Last verified 22/10/2026

Coursera

Advanced Marketing Optimization & Strategy

This comprehensive specialization equips marketing professionals with advanced analytics capabilities to drive data-informed decisions across the entire marketing ecosystem. Through 10 strategically designed courses, learners progress from foundational traffic analysis to sophisticated AI-powered pr

Free
Online
Beginner
Self paced

Last verified 19/10/2026

Coursera

Advanced Quantitative Statistics with Excel

This comprehensive course is tailored specifically for data analysts, business professionals, and anyone looking to significantly enhance their proficiency in Microsoft Excel for complex data analysis tasks. By exploring a wide range of advanced Excel features and techniques, participants will gain

Free
Online
Beginner
1 hour

Last verified 21/09/2026

The Expert Academy

Advanced Sales Training: Challenging, Coaching And Closing

This Specialization develops the modern sales capabilities required to influence complex buying decisions and guide customers toward confident commitment. Across three courses, you’ll learn how to apply challenger-style insight, diagnostic coaching and structured deal progression techniques to shape

Free
Online
Beginner
Self paced

Last verified 06/10/2026

Alex Genadinik

Affiliate Marketing For Passive Income - 2026

This specialization is intended for individuals who want to create their own online business or a side hustle. It is also great for established businesses that are seeking an additional revenue stream that doesn't distract from current operations, but helps to maximize earnings from current customer

Free
Online
Beginner
Self paced

Last verified 19/10/2026

Skillshare

AI & Innovation: Harnessing AI for Creativity & Productivity

This Specialization is designed for writers, artists, designers, freelancers, and creative professionals who want to use AI to boost creativity and productivity while maintaining their unique voice and vision. Across three courses taught by Jacob Magnell, Vicky Barone, and Terence Zulu, you’ll learn

Free
Online
Beginner
Self paced

Last verified 15/10/2026

LearnQuest

AI Content & Creative Tools

Designed for new and early-career marketers, content creators, and marketing-adjacent professionals, this three-course Specialization turns generative AI into a practical content-production capability. You will learn to choose tools, write effective prompts, preserve brand voice, direct visuals, rep

Free
Online
Beginner
Self paced

Last verified 12/10/2026

SkillsBooster Academy

AI Creative Writing and Storytelling

This Specialization equips aspiring writers, content creators, and marketers with practical AI skills across the full creative process, from story craft fundamentals to hands-on use of ChatGPT, Claude, and Gemini. You’ll learn to build characters, structure stories, and edit like a professional, the

Free
Online
Beginner
Self paced

Last verified 11/11/2026

University of Pennsylvania

AI For Business

This specialization will provide learners with the fundamentals of using Big Data, Artificial Intelligence, and Machine Learning and the various areas in which you can deploy them to support your business. You'll cover ethics and risks of AI, designing governance frameworks to fairly apply AI, and a

Free
Online
Beginner
Self paced

Last verified 31/10/2026

Alex Genadinik

AI For Business Productivity - 2026

Extremely wide-ranging specialization which will help you with anything from business to marketing to content and video creation to software engineering. This specialization is filled with 10 courses on very different cutting-edge ways that AI will boost all your business productivity.

Free
Online
Beginner
Self paced

Last verified 15/11/2026

Skillshare

AI for Business: Branding, Creative Content, and Marketing

This Specialization, led by instructors Ronny Hermosa, Future Skills, Arnold Trinh, & Peggy Dean, is designed for creatives, marketers, and entrepreneurs eager to integrate AI into their branding, content creation, and digital marketing strategies. Through four hands-on courses, you’ll learn how to

Free
Online
Beginner
Self paced

Last verified 11/11/2026

SkillsBooster Academy

AI for Content Creation

Master generative AI for content creation with this comprehensive specialization designed for professionals. Learn to use cutting-edge AI tools including ChatGPT, Midjourney, Gemini, and DeepSeek to create high-quality marketing materials. This course series teaches you to produce stunning images, e

Free
Online
Beginner
Self paced

Last verified 06/11/2026

University of Michigan

AI for Creative Work

This specialization helps you understand generative artificial intelligence’s role in creative work, including exploring AI tools, ethical and responsible use, and a big-picture look at AI’s impact on human expression. In each course, you will learn from video lectures featuring instructors and gues

Free
Online
Beginner
Self paced

Last verified 25/10/2026

Skillshare

AI for Creators: Strategy, Content & Automation

This Specialization is intended for creators, marketers, and entrepreneurs seeking to develop AI-powered content creation and automation skills. Through three courses, you will cover prompt engineering, YouTube growth strategies, and building custom AI assistants, which will prepare you to create sc

Free
Online
Beginner
Self paced

Last verified 25/10/2026

Coursera

AI Marketing Analytics

Advance your marketing analytics skills by learning to transform raw campaign data into reliable insights, executive-ready dashboards, and data-backed optimization strategies. In this advanced certificate, you'll build the technical and analytical capabilities needed to work with complex marketing d

Free
Online
Beginner
Self paced

Last verified 22/10/2026

SkillsBooster Academy

AI Marketing Analytics, Forecasting & Growth

This Specialization equips marketers, sales professionals, and business analysts with practical AI and analytics skills across the full growth cycle, from GA4 traffic, retention, and funnel analysis to AI-assisted data exploration with Microsoft Copilot. You'll learn to forecast sessions, revenue, a

Free
Online
Beginner
Self paced

Last verified 19/10/2026

LearnKartS

AI Marketing Mastery

Step into a world of endless possibilities with the AI MarketingMastery Specialization. This specialization will explore the power of AI in digital marketing, content creation, and creative arts. Begin by becoming proficient with ChatGPT — understanding advanced prompting techniques, prompt enginee

Free
Online
Beginner
Self paced

Last verified 28/10/2026

Alex Genadinik

AI MBA With 17 Projects: Images, Video, Vibe Coding, Agents

Develop practical AI skills for business, entrepreneurship, marketing, content creation, and productivity through hands-on projects. Learn to use generative AI, vibe coding, AI agents, and AI image and video tools to build websites and mobile apps, automate sales tasks, create content, and solve rea

Free
Online
Beginner
Self paced

Last verified 15/11/2026

Coursera

AI SEO & GEO: Boost Your Brand's AI Visibility

AI SEO & GEO: Boost Your Brand’s AI Visibility is a Professional Certificate designed to help you build practical, job-ready skills in modern SEO and AI-driven digital marketing. You’ll learn how brand visibility works across traditional search engines and generative AI platforms—and how to optimize

Free
Online
Beginner
Self paced

Last verified 09/10/2026

Skillshare

AI Video Avatars: Launch Your Automated Social Media Machine

Welcome to the Future of Digital Communication: AI-Powered Talking Avatars, taught by Future Skills Academy! Are you ready to unlock the full potential of cutting-edge technology and create lifelike, animated avatars that can speak and express themselves naturally? In this easy and fun course, you’

Free
Online
Beginner
Self paced

Last verified 06/11/2026

Board Infinity

AI-Driven Brand Strategy: From Fundamentals to Growth

This specialization equips learners with end-to-end brand strategy skills, combining creative storytelling, design systems, and AI-powered analytics. You will learn how to build brand awareness, develop cohesive brand identities, and apply data-driven insights to measure and optimize performance. Th

Free
Online
Beginner
Self paced

Last verified 30/09/2026

Coursera

AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook

Email marketing is one of the most in-demand and high-ROI skills in digital marketing today. Businesses of all sizes rely on skilled email marketers to drive engagement, nurture leads, and convert subscribers into customers — making this an exciting and stable career path for those entering the mark

Free
Online
Beginner
Self paced

Last verified 03/10/2026

University of California, Davis

AI-Powered Content Creation for Social Media Success

In this Specialization, you’ll learn how to use generative AI to plan campaigns, create on-brand social content, and improve performance across channels, without losing authenticity or trust. You’ll start by learning when to use AI (and when not to), how to prompt for ideas, captions, hashtags, and

Free
Online
Beginner
Self paced

Last verified 31/10/2026

Adobe

AI-Powered Content Marketing and Strategy

This specialization will teach you how to build and manage marketing campaigns using generative AI and multichannel strategies. Through hands-on courses, you’ll explore how to create compelling social media content, apply AI tools to streamline ideation and production, and execute campaigns across p

Free
Online
Beginner
Self paced

Last verified 03/10/2026

Board Infinity

AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

This Specialization equips learners with the skills to measure, analyze, and optimize marketing performance using Google Analytics 4 (GA4) and AI-powered tools. You will learn to implement GA4 tracking with Google Tag Manager, interpret campaign data, build dashboards, and apply forecasting and pred

Free
Online
Beginner
Self paced

Last verified 30/09/2026

Coursera

AI-Powered Modern Marketing

Transform your marketing expertise with cutting-edge AI tools and data-driven strategies in this comprehensive 17-course specialization. You'll learn to leverage generative AI for content creation, SEO optimization, and personalized customer engagement while building advanced analytics capabilities

Free
Online
Beginner
Self paced

Last verified 06/10/2026

Skillshare

AI-Powered SEO Content Marketing

This Specialization is intended for marketers, entrepreneurs, content creators, and business owners seeking to develop SEO, AI-powered content marketing, and website optimization skills. Through 5 courses, you will learn strategic SEO, SEO copywriting, technical SEO audits, AI-assisted content resea

Free
Online
Beginner
Self paced

Last verified 15/11/2026

University of Colorado Boulder

American History Through Baseball

This specialization is intended for those interested in sports marketing, sports administration, the MLB, and American culture & globalization. It is highly beneficial to those interested in American history and fans of baseball. Throughout the four courses, learners will track American history and

Free
Online
Beginner
Self paced

Last verified 26/09/2026

Tecnológico de Monterrey

Analíticas de Marketing Digital

Esta especialidad está enfocada a: Marketing Managers, Social Media Managers, SEO Managers. Entender la importancia que tienen las métricas en Marketing, haciendo un enlace entre lo tradicional y lo digital, con la intención de proporcionar las habilidades para desarrollar y editar sitios web para

Free
Online
Beginner
Self paced

Last verified 31/10/2026

Microsoft Learn

Analyze insights in Dynamics 365 Customer Insights - Journeys

Focus on evaluating analytics and key performance indicators of your marketing efforts to help understand impact and what tactics work best for your target audience. This learning path covers reviewing insights captured from contacts, leads, accounts, segments, and more. Entity-level and form-level calendars are covered as well as creating and customizing marketing calendars.

Completely free
Online
Intermediate
42 min

Last verified 23/10/2026

Chegg Skills

Applied AI for UX and Web Design

Build practical skills for applying AI throughout the UX and web design process. You’ll develop foundational AI knowledge, learn user-centered design principles, and explore how AI can support research, content creation, visual design, prototyping, and user testing. Through hands-on activities and r

Free
Online
Beginner
Self paced

Last verified 19/10/2026

EDUCBA

Apply Advanced Photoshop Features for Visual Design

This Specialization provides an in-depth, practical exploration of modern Photoshop features used in professional visual design, image editing, and creative production. Learners progress from mastering intelligent selection tools and non-destructive editing workflows to applying advanced compositing

Free
Online
Beginner
Self paced

Last verified 06/11/2026

Coursera

Apply Data Cleaning Basics

Messy marketing data leads to inaccurate reporting, wasted budget, and poor business decisions. In this course, you’ll learn how to clean and validate marketing datasets so you can trust the numbers behind your campaigns. You’ll begin with the fundamentals of marketing data cleaning, including how

Free
Online
Beginner
Self paced

Last verified 28/09/2026

EDUCBA

Apply Professional Video Editing Workflows in Premiere Pro

This Specialization provides a comprehensive, workflow-driven pathway to mastering professional video editing using Premiere Pro, progressing from core fundamentals to advanced post-production techniques. Learners build practical expertise in editing, color correction and cinematic grading, audio en

Free
Online
Beginner
Self paced

Last verified 06/11/2026

EDUCBA

Apply R for Business Analytics Projects

This Specialization provides a comprehensive, applied approach to business analytics using R across fraud detection, marketing performance analysis, and HR attrition modeling. Learners develop the ability to interpret complex datasets, apply statistical and machine learning techniques, and generate

Free
Online
Beginner
Self paced

Last verified 19/10/2026

Asana

Asana AI-Driven Campaign & Content Workflow Management

Build practical marketing operations skills with Asana and learn how to run campaign work from intake through optimization. You will structure campaigns, manage content calendars and review workflows, track A/B tests, monitor campaign health, and plan schedules and workload using connected Asana wor

Free
Online
Beginner
Self paced

Last verified 15/11/2026

Alex Genadinik

B2B Sales Skills From Cold Lead Generation To Closing Sales

Build a highly-effective sales system from scratch, and make high-ticket sales to businesses, organizations, universities, and non-profits. You'll learn to get many sales leads (potential buyers), craft irresistible pitches that make them want to buy, and master the negotiation process in order to

Free
Online
Beginner
Self paced

Last verified 28/09/2026

The Expert Academy

B2B Sales: Negotiation, Deal Closing And Buyer Influence

This Specialization equips sales professionals with the negotiation, communication and closing skills needed to manage complex buyer conversations with confidence. Across four courses, you will learn how to prepare for sales negotiations, protect value, influence buyer decisions, handle objections a

Free
Online
Beginner
Self paced

Last verified 28/10/2026

Where digital marketing can take you

Other free course guides