Free course guide
Free digital marketing courses
Small Australian businesses hire for practical marketing: social posts, simple ads, email and basic analytics.
The free training below is provided by the platforms themselves, so the certificates are recognised by the people running the ad accounts you'd manage.
53 free courses we track
Alex Genadinik
Local Marketing: SEO, Business Networking, And Website - 2026
This specialization is intended for local business owners who are looking to grow their local marketing. Specific skills are local SEO, website creation with AI (no coding and no hiring freelancers), business card marketing, flier marketing, and social media marketing.
Last verified 06/11/2026
Alex Genadinik
2026 AI SEO Tools And Techniques (LLM SEO, GEO, AEO)
Learn how SEO is evolving for AI-powered search and discover practical strategies for AI SEO, LLM SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO). Explore AI SEO tools and techniques to research keywords, optimize content, strengthen website authority, and improve vis
Last verified 11/11/2026
Microsoft Learn
Accessibility fundamentals
At Microsoft, we understand the power of technology, and that’s why we continue to innovate, create, and design in a way that gives everyone the ability to achieve more. Trainings like this learning path, which covers accessibility fundamentals, are an important and necessary part of Microsoft’s accessibility strategy to support customers of all abilities. Don’t forget to share your awards on social media after completing each module!
Last verified 07/10/2026
Adobe
Adobe Content Creator: Launching Your Creative Career
Ready to create content that connects? This Professional Certificate in Content Creation will equip you with the core content creation skills you need to thrive in today’s fast-paced digital world, including design fundamentals, social media management, digital content production, and the responsibl
Last verified 22/10/2026
Adobe
Adobe Digital Marketing Strategy
Kick-start your marketing career with this hands-on certificate program. Designed for aspiring marketing specialists, this specialization covers digital marketing strategy, brand identity, content planning, and campaign performance analysis. You’ll gain practical experience with Adobe tools and walk
Last verified 06/11/2026
Adobe
Adobe Ecommerce Foundation
E-commerce is a crucial part of customer experience and B2B technology, with younger consumers becoming business buyers. Implementing an e-commerce system involves business, marketing, and IT to create a personalized user experience. E-commerce expertise includes understanding key concepts, business
Last verified 09/10/2026
Board Infinity
Advanced AI-Driven Brand Strategy for Digital Growth & Scale
This Specialization equips marketing professionals, brand strategists, and business leaders with the skills to design and optimize modern brand strategies using digital ecosystems and AI. Learners will analyse customer journeys, apply AI for insight generation and personalization, develop multi-chan
Last verified 22/10/2026
Coursera
Advanced Campaign & Channel Analytics
Most marketers can read a dashboard. Far fewer can audit attribution models to find undervalued channels, build seasonal forecasts that inform budget decisions, analyze cohort retention curves, diagnose GA4 data gaps, or design A/B tests with statistical rigor. This program develops all of those ski
Last verified 12/10/2026
Nationally Recognised Training
Advanced Diploma of Banking Services Management
Nationally recognised qualification (FNS60622).
Last verified 13/10/2026
Nationally Recognised Training
Advanced Diploma of Digital Marketing
This course is designed to equip graduates with the knowledge and skills required to perform roles as a digital marketing specialist, strategist or manager that are applicable to a diversity of workplaces and industries.
 
 This course will provide participants with a range of skills and kno
Last verified 13/10/2026
Nationally Recognised Training
Advanced Diploma of Event Management
Nationally recognised qualification (SIT60222).
Last verified 13/10/2026
Nationally Recognised Training
Advanced Diploma of Hospitality Management
Nationally recognised qualification (SIT60322).
Last verified 13/10/2026
Nationally Recognised Training
Advanced Diploma of Marketing and Communication
Nationally recognised qualification (BSB60520).
Last verified 13/10/2026
Nationally Recognised Training
Advanced Diploma of Marketing automation
The Advanced Diploma of Marketing automation is a cutting-edge qualification that provides students with the skills and knowledge needed to succeed in the fast-paced, AI-powered world of personalised and automated marketing. 
 The course offers a practical and hands-on learning experience and te
Last verified 13/10/2026
Nationally Recognised Training
Advanced Diploma of Travel and Tourism Management
Nationally recognised qualification (SIT60122).
Last verified 13/10/2026
EDUCBA
Advanced Excel Tools for Data Analysis
Master advanced Excel tools for business analytics, dashboards, forecasting, simulation, and data-driven decision-making. Build practical Excel skills used in finance, operations, HR, marketing, reporting, and business intelligence roles. This Specialization helps you move beyond basic spreadsheet
Last verified 22/10/2026
Coursera
Advanced Marketing Optimization & Strategy
This comprehensive specialization equips marketing professionals with advanced analytics capabilities to drive data-informed decisions across the entire marketing ecosystem. Through 10 strategically designed courses, learners progress from foundational traffic analysis to sophisticated AI-powered pr
Last verified 19/10/2026
Coursera
Advanced Quantitative Statistics with Excel
This comprehensive course is tailored specifically for data analysts, business professionals, and anyone looking to significantly enhance their proficiency in Microsoft Excel for complex data analysis tasks. By exploring a wide range of advanced Excel features and techniques, participants will gain
Last verified 21/09/2026
The Expert Academy
Advanced Sales Training: Challenging, Coaching And Closing
This Specialization develops the modern sales capabilities required to influence complex buying decisions and guide customers toward confident commitment. Across three courses, you’ll learn how to apply challenger-style insight, diagnostic coaching and structured deal progression techniques to shape
Last verified 06/10/2026
Alex Genadinik
Affiliate Marketing For Passive Income - 2026
This specialization is intended for individuals who want to create their own online business or a side hustle. It is also great for established businesses that are seeking an additional revenue stream that doesn't distract from current operations, but helps to maximize earnings from current customer
Last verified 19/10/2026
Skillshare
AI & Innovation: Harnessing AI for Creativity & Productivity
This Specialization is designed for writers, artists, designers, freelancers, and creative professionals who want to use AI to boost creativity and productivity while maintaining their unique voice and vision. Across three courses taught by Jacob Magnell, Vicky Barone, and Terence Zulu, you’ll learn
Last verified 15/10/2026
LearnQuest
AI Content & Creative Tools
Designed for new and early-career marketers, content creators, and marketing-adjacent professionals, this three-course Specialization turns generative AI into a practical content-production capability. You will learn to choose tools, write effective prompts, preserve brand voice, direct visuals, rep
Last verified 12/10/2026
SkillsBooster Academy
AI Creative Writing and Storytelling
This Specialization equips aspiring writers, content creators, and marketers with practical AI skills across the full creative process, from story craft fundamentals to hands-on use of ChatGPT, Claude, and Gemini. You’ll learn to build characters, structure stories, and edit like a professional, the
Last verified 11/11/2026
University of Pennsylvania
AI For Business
This specialization will provide learners with the fundamentals of using Big Data, Artificial Intelligence, and Machine Learning and the various areas in which you can deploy them to support your business. You'll cover ethics and risks of AI, designing governance frameworks to fairly apply AI, and a
Last verified 31/10/2026
Alex Genadinik
AI For Business Productivity - 2026
Extremely wide-ranging specialization which will help you with anything from business to marketing to content and video creation to software engineering. This specialization is filled with 10 courses on very different cutting-edge ways that AI will boost all your business productivity.
Last verified 15/11/2026
Skillshare
AI for Business: Branding, Creative Content, and Marketing
This Specialization, led by instructors Ronny Hermosa, Future Skills, Arnold Trinh, & Peggy Dean, is designed for creatives, marketers, and entrepreneurs eager to integrate AI into their branding, content creation, and digital marketing strategies. Through four hands-on courses, you’ll learn how to
Last verified 11/11/2026
SkillsBooster Academy
AI for Content Creation
Master generative AI for content creation with this comprehensive specialization designed for professionals. Learn to use cutting-edge AI tools including ChatGPT, Midjourney, Gemini, and DeepSeek to create high-quality marketing materials. This course series teaches you to produce stunning images, e
Last verified 06/11/2026
University of Michigan
AI for Creative Work
This specialization helps you understand generative artificial intelligence’s role in creative work, including exploring AI tools, ethical and responsible use, and a big-picture look at AI’s impact on human expression. In each course, you will learn from video lectures featuring instructors and gues
Last verified 25/10/2026
Skillshare
AI for Creators: Strategy, Content & Automation
This Specialization is intended for creators, marketers, and entrepreneurs seeking to develop AI-powered content creation and automation skills. Through three courses, you will cover prompt engineering, YouTube growth strategies, and building custom AI assistants, which will prepare you to create sc
Last verified 25/10/2026
Coursera
AI Marketing Analytics
Advance your marketing analytics skills by learning to transform raw campaign data into reliable insights, executive-ready dashboards, and data-backed optimization strategies. In this advanced certificate, you'll build the technical and analytical capabilities needed to work with complex marketing d
Last verified 22/10/2026
SkillsBooster Academy
AI Marketing Analytics, Forecasting & Growth
This Specialization equips marketers, sales professionals, and business analysts with practical AI and analytics skills across the full growth cycle, from GA4 traffic, retention, and funnel analysis to AI-assisted data exploration with Microsoft Copilot. You'll learn to forecast sessions, revenue, a
Last verified 19/10/2026
LearnKartS
AI Marketing Mastery
Step into a world of endless possibilities with the AI MarketingMastery Specialization. This specialization will explore the power of AI in digital marketing, content creation, and creative arts. Begin by becoming proficient with ChatGPT — understanding advanced prompting techniques, prompt enginee
Last verified 28/10/2026
Alex Genadinik
AI MBA With 17 Projects: Images, Video, Vibe Coding, Agents
Develop practical AI skills for business, entrepreneurship, marketing, content creation, and productivity through hands-on projects. Learn to use generative AI, vibe coding, AI agents, and AI image and video tools to build websites and mobile apps, automate sales tasks, create content, and solve rea
Last verified 15/11/2026
Coursera
AI SEO & GEO: Boost Your Brand's AI Visibility
AI SEO & GEO: Boost Your Brand’s AI Visibility is a Professional Certificate designed to help you build practical, job-ready skills in modern SEO and AI-driven digital marketing. You’ll learn how brand visibility works across traditional search engines and generative AI platforms—and how to optimize
Last verified 09/10/2026
Skillshare
AI Video Avatars: Launch Your Automated Social Media Machine
Welcome to the Future of Digital Communication: AI-Powered Talking Avatars, taught by Future Skills Academy! Are you ready to unlock the full potential of cutting-edge technology and create lifelike, animated avatars that can speak and express themselves naturally? In this easy and fun course, you’
Last verified 06/11/2026
Board Infinity
AI-Driven Brand Strategy: From Fundamentals to Growth
This specialization equips learners with end-to-end brand strategy skills, combining creative storytelling, design systems, and AI-powered analytics. You will learn how to build brand awareness, develop cohesive brand identities, and apply data-driven insights to measure and optimize performance. Th
Last verified 30/09/2026
Coursera
AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook
Email marketing is one of the most in-demand and high-ROI skills in digital marketing today. Businesses of all sizes rely on skilled email marketers to drive engagement, nurture leads, and convert subscribers into customers — making this an exciting and stable career path for those entering the mark
Last verified 03/10/2026
University of California, Davis
AI-Powered Content Creation for Social Media Success
In this Specialization, you’ll learn how to use generative AI to plan campaigns, create on-brand social content, and improve performance across channels, without losing authenticity or trust. You’ll start by learning when to use AI (and when not to), how to prompt for ideas, captions, hashtags, and
Last verified 31/10/2026
Adobe
AI-Powered Content Marketing and Strategy
This specialization will teach you how to build and manage marketing campaigns using generative AI and multichannel strategies. Through hands-on courses, you’ll explore how to create compelling social media content, apply AI tools to streamline ideation and production, and execute campaigns across p
Last verified 03/10/2026
Board Infinity
AI-Powered Marketing Analytics with Google Analytics 4 (GA4)
This Specialization equips learners with the skills to measure, analyze, and optimize marketing performance using Google Analytics 4 (GA4) and AI-powered tools. You will learn to implement GA4 tracking with Google Tag Manager, interpret campaign data, build dashboards, and apply forecasting and pred
Last verified 30/09/2026
Coursera
AI-Powered Modern Marketing
Transform your marketing expertise with cutting-edge AI tools and data-driven strategies in this comprehensive 17-course specialization. You'll learn to leverage generative AI for content creation, SEO optimization, and personalized customer engagement while building advanced analytics capabilities
Last verified 06/10/2026
Skillshare
AI-Powered SEO Content Marketing
This Specialization is intended for marketers, entrepreneurs, content creators, and business owners seeking to develop SEO, AI-powered content marketing, and website optimization skills. Through 5 courses, you will learn strategic SEO, SEO copywriting, technical SEO audits, AI-assisted content resea
Last verified 15/11/2026
University of Colorado Boulder
American History Through Baseball
This specialization is intended for those interested in sports marketing, sports administration, the MLB, and American culture & globalization. It is highly beneficial to those interested in American history and fans of baseball. Throughout the four courses, learners will track American history and
Last verified 26/09/2026
Tecnológico de Monterrey
Analíticas de Marketing Digital
Esta especialidad está enfocada a: Marketing Managers, Social Media Managers, SEO Managers. Entender la importancia que tienen las métricas en Marketing, haciendo un enlace entre lo tradicional y lo digital, con la intención de proporcionar las habilidades para desarrollar y editar sitios web para
Last verified 31/10/2026
Microsoft Learn
Analyze insights in Dynamics 365 Customer Insights - Journeys
Focus on evaluating analytics and key performance indicators of your marketing efforts to help understand impact and what tactics work best for your target audience. This learning path covers reviewing insights captured from contacts, leads, accounts, segments, and more. Entity-level and form-level calendars are covered as well as creating and customizing marketing calendars.
Last verified 23/10/2026
Chegg Skills
Applied AI for UX and Web Design
Build practical skills for applying AI throughout the UX and web design process. You’ll develop foundational AI knowledge, learn user-centered design principles, and explore how AI can support research, content creation, visual design, prototyping, and user testing. Through hands-on activities and r
Last verified 19/10/2026
EDUCBA
Apply Advanced Photoshop Features for Visual Design
This Specialization provides an in-depth, practical exploration of modern Photoshop features used in professional visual design, image editing, and creative production. Learners progress from mastering intelligent selection tools and non-destructive editing workflows to applying advanced compositing
Last verified 06/11/2026
Coursera
Apply Data Cleaning Basics
Messy marketing data leads to inaccurate reporting, wasted budget, and poor business decisions. In this course, you’ll learn how to clean and validate marketing datasets so you can trust the numbers behind your campaigns. You’ll begin with the fundamentals of marketing data cleaning, including how
Last verified 28/09/2026
EDUCBA
Apply Professional Video Editing Workflows in Premiere Pro
This Specialization provides a comprehensive, workflow-driven pathway to mastering professional video editing using Premiere Pro, progressing from core fundamentals to advanced post-production techniques. Learners build practical expertise in editing, color correction and cinematic grading, audio en
Last verified 06/11/2026
EDUCBA
Apply R for Business Analytics Projects
This Specialization provides a comprehensive, applied approach to business analytics using R across fraud detection, marketing performance analysis, and HR attrition modeling. Learners develop the ability to interpret complex datasets, apply statistical and machine learning techniques, and generate
Last verified 19/10/2026
Asana
Asana AI-Driven Campaign & Content Workflow Management
Build practical marketing operations skills with Asana and learn how to run campaign work from intake through optimization. You will structure campaigns, manage content calendars and review workflows, track A/B tests, monitor campaign health, and plan schedules and workload using connected Asana wor
Last verified 15/11/2026
Alex Genadinik
B2B Sales Skills From Cold Lead Generation To Closing Sales
Build a highly-effective sales system from scratch, and make high-ticket sales to businesses, organizations, universities, and non-profits. You'll learn to get many sales leads (potential buyers), craft irresistible pitches that make them want to buy, and master the negotiation process in order to
Last verified 28/09/2026
The Expert Academy
B2B Sales: Negotiation, Deal Closing And Buyer Influence
This Specialization equips sales professionals with the negotiation, communication and closing skills needed to manage complex buyer conversations with confidence. Across four courses, you will learn how to prepare for sales negotiations, protect value, influence buyer decisions, handle objections a
Last verified 28/10/2026
Where digital marketing can take you
Manufacturers
$110k
Digital Marketing Assistant
$60k – $80k
Amusement, Fitness and Sports Centre Managers
$80k
Conference and Event Organisers
$85k
Crop Farmers
Not published
General Managers
$181k
Sales and Marketing Manager
$98k
School Principals
$153k
Mixed Crop and Livestock Farmers
Not published
Advertising, Public Relations and Sales Manager
$139k
Content Writer
$65k – $90k
Digital Marketing Specialist
$70k – $100k
Social Media Coordinator
$60k – $80k
Marketing Manager
$110k – $150k
ICT Trainers
Not published
Training and Development Professionals
$102k
Advertising and Marketing Professionals
$102k
Public Relations Professionals
$106k
Agricultural Technicians
$94k
Other Clerical and Office Support Workers
$75k
Auctioneers, and Stock and Station Agents
Not published
Telemarketers
$71k
Mixed Crop and Livestock Farm Workers
Not published
Real Estate Sales Agents
$78k
Engineering Managers
$183k
Other Specialist Managers
$148k
Retail and Wool Buyers
$80k
Journalists and Other Writers
$90k
Retail Managers
$84k
Sales Representatives
$88k
Meat Boners and Slicers, and Slaughterers
$85k
Librarians
$96k
Importers, Exporters and Wholesalers
$96k