Free course guide

Free digital marketing courses

Small Australian businesses hire for practical marketing: social posts, simple ads, email and basic analytics.

The free training below is provided by the platforms themselves, so the certificates are recognised by the people running the ad accounts you'd manage.

34 free courses we track

Nationally Recognised Training

Advanced Diploma of Digital Marketing

Nationally accredited course (11266NAT). Advanced Diploma under the Australian Qualifications Framework.

Government funded
Blended
Advanced
Self paced

Last verified 28/09/2026

Coursera

Advanced Quantitative Statistics with Excel

This comprehensive course is tailored specifically for data analysts, business professionals, and anyone looking to significantly enhance their proficiency in Microsoft Excel for complex data analysis tasks. By exploring a wide range of advanced Excel features and techniques, participants will gain

Free
Online
Beginner
1 hour

Last verified 21/09/2026

University of Colorado Boulder

American History Through Baseball

This specialization is intended for those interested in sports marketing, sports administration, the MLB, and American culture & globalization. It is highly beneficial to those interested in American history and fans of baseball. Throughout the four courses, learners will track American history and

Free
Online
Beginner
Self paced

Last verified 26/09/2026

Coursera

Apply Data Cleaning Basics

Messy marketing data leads to inaccurate reporting, wasted budget, and poor business decisions. In this course, you’ll learn how to clean and validate marketing datasets so you can trust the numbers behind your campaigns. You’ll begin with the fundamentals of marketing data cleaning, including how

Free
Online
Beginner
Self paced

Last verified 28/09/2026

Alex Genadinik

B2B Sales Skills From Cold Lead Generation To Closing Sales

Build a highly-effective sales system from scratch, and make high-ticket sales to businesses, organizations, universities, and non-profits. You'll learn to get many sales leads (potential buyers), craft irresistible pitches that make them want to buy, and master the negotiation process in order to

Free
Online
Beginner
Self paced

Last verified 28/09/2026

Board Infinity

Brand Management with AI: Strategy to Execution

This specialization prepares you to become a future-ready Brand Manager equipped with both strategic foundations and AI-powered execution capabilities. Designed for 2025 and beyond, the program combines timeless brand strategy with modern tools such as predictive analytics, automation platforms, and

Free
Online
Beginner
Self paced

Last verified 26/09/2026

Board Infinity

Canva Essentials

Master Canva like a professional with this AI-first specialization. The Canva Essentials track equips learners with the creative, technical, and strategic skills needed to design high-impact visuals, build cohesive brand systems, and create advanced marketing content. Across three progressive cours

Free
Online
Beginner
Self paced

Last verified 28/09/2026

Coursera

Clean & Maintain Lists

Transform your email marketing success with data-driven list hygiene practices that boost engagement and deliverability. This Short Course was created to help marketing professionals accomplish systematic list cleaning and performance evaluation. By completing this course, you'll be able to identify

Free
Online
Beginner
2 hours

Last verified 24/09/2026

Ahrefs

Complete SEO Course for Beginners: Learn to Rank #1 in Google

Learn search engine optimisation through the Ahrefs introductory SEO course.

Completely free
Online
Beginner
2 hours

Last verified 28/09/2026

Coursera

Connect Google Ads & Analytics Data

Did you know that businesses linking Google Ads to Google Analytics see a 23% increase in conversions and 10% reduction in cost per conversion? This Short Course helps digital marketing professionals accomplish seamless data integration between Google's essential marketing platforms. By completing t

Free
Online
Beginner
1 hour

Last verified 28/09/2026

Coursera

Content Creation and Copywriting

Master the intersection of AI and creative content production in this comprehensive program that transforms marketing professionals into AI-enhanced content creators. Learn to leverage cutting-edge generative AI tools including ChatGPT, Midjourney, and specialized platforms like Humata and SurferSEO

Free
Online
Beginner
Self paced

Last verified 28/09/2026

University of California, Davis

Content Marketing

This Specialization equips learners with the strategic frameworks, tools, and decision-making skills needed to plan, create, optimize, and scale content in today’s digital landscape. Across four courses, learners progress from foundational content strategy and audience engagement to advanced tactics

Free
Online
Beginner
Self paced

Last verified 28/09/2026

Coursera

Crea diseños de marca para tu pequeña empresa con Canva

Al final de este proyecto, tendrás todas las habilidades básicas para crear productos de calidad y de marca utilizando la plataforma Canva, una herramienta en línea para crear y editar diseños de marketing. Podrás crear productos personalizables utilizando las diversas herramientas de diseño, colore

Free
Online
Beginner
Self paced

Last verified 14/09/2026

Coursera

Creating Engaging Content for YouTube

Learn the video production process for YouTube, from planning and scripting to shooting, editing, and channel optimization. This course teaches you how to create professional-quality videos that capture viewer attention and leverage YouTube's powerful algorithm for maximum reach and engagement. Thr

Free
Online
Beginner
4 hours

Last verified 14/09/2026

University of Colorado System

Data Science for Marketing

This specialization is designed for marketing professionals aiming to harness the power of data science. Across four comprehensive courses, learners will learn about modern marketing data analytics, regression modeling, machine learning, and decision-making. This program covers statistical concepts,

Free
Online
Beginner
Self paced

Last verified 26/09/2026

Microsoft Learn

Empower your workforce with Microsoft Copilot

In this interactive learning path, you perform a series of exercises to build your Copilot skills in role-related business scenarios. Roles include, Executives, Sales, Marketing, Finance, IT, HR, and Operations.

Completely free
Online
Beginner
14 hours

Last verified 28/09/2026

Microsoft Learn

Empower your workforce with Microsoft Copilot: Challenge use case

This module challenges learners by having them use Microsoft Copilot to address various business scenarios without the aid of step-by-step instructions. Learners should apply the knowledge they acquired over the previous seven Use Case modules to complete each exercise.

Completely free
Online
Beginner
1 hour

Last verified 17/09/2026

Microsoft Learn

Empower your workforce with Microsoft Copilot: Marketing

Complete a series of exercises to build your Microsoft Copilot skills in Marketing-related business scenarios.

Completely free
Online
Beginner
1 hour

Last verified 28/09/2026

IE Business School

Estrategia de marketing

¿Sueles escuchar la palabra "marketing " a diario, pero no estás seguro de lo que realmente significa o por qué una empresa lo necesita?, ¿Sabes que el marketing es importante para tu empresa, producto o servicio, pero no estás seguro de por dónde empezar? Aprende sobre los conceptos y las herramie

Free
Online
Beginner
Self paced

Last verified 28/09/2026

Google Digital Garage

Fundamentals of Digital Marketing

A complete introduction to marketing online.

Free certificate
Online
Beginner
1 week (approx.)

University of Pennsylvania

Gamification

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional info

Free
Online
Beginner
8 hours

Last verified 25/09/2026

Coursera

Getting Started with Microsoft Excel

By the end of this project, you will learn how to create an Excel Spreadsheet by using a free version of Microsoft Office Excel. Excel is a spreadsheet that works like a database. It consists of individual cells that can be used to build functions, formulas, tables, and graphs that easily organiz

Free
Online
Beginner
2 hours

Last verified 21/09/2026

Google

Introduction to Email Marketing

In this course, you will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. You’ll also learn best practices in email marke

Free
Online
Beginner
Self paced

Last verified 25/09/2026

Edureka

Introduction to Google Analytics (GA4)

This course transforms how you approach web analytics by introducing you to the core principles and tools used to capture, measure, and interpret digital data. You’ll learn how to leverage Google Analytics 4 (GA4) and other industry-standard tools to gather insights that drive smarter business decis

Free
Online
Beginner
4 hours

Last verified 28/09/2026

Google

Make the Sale: Build, Launch, and Manage E-commerce Stores

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process

Free
Online
Beginner
Self paced

Last verified 25/09/2026

University of California, Davis

Market Research

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research ap

Free
Online
Beginner
Self paced

Last verified 28/09/2026

Alex Genadinik

Marketing Psychology & Neuromarketing - 2026

This specialization is intended for marketing and sales professionals. It will help them understand buyer psychology, neuromarketing, and gain empathy and emotional intelligence in sales and marketing. Students will learn many marketing and sales techniques that can immediately be applied to their d

Free
Online
Beginner
Self paced

Last verified 28/09/2026

Madecraft

Marketing Strategy and Consumer Behavior

Most marketing underperforms for the same reason: strategy built on assumptions instead of evidence. This Specialization gives you the frameworks to change that. Across three courses, you'll construct a complete, research-backed marketing plan covering goals, research, pricing, and implementation;

Free
Online
Beginner
Self paced

Last verified 26/09/2026

Packt

Mastering Adobe Photoshop 2024

This specialization provides a structured journey through Adobe Photoshop 2024, guiding learners from foundational techniques to advanced creative skills. The first course, Making Photoshop Work Harder and Smarter, focuses on streamlining workflows and learning non-destructive editing methods, such

Free
Online
Beginner
Self paced

Last verified 28/09/2026

Edureka

Mastering Generative AI for Customer Service Excellence

Mastering Generative AI for Customer Service Excellence is an industry-aligned specialization that helps professionals design, implement, and manage AI-powered customer service systems that are intelligent, efficient, and deeply empathetic. Across three progressive and hands-on courses, learners wi

Free
Online
Beginner
Self paced

Last verified 27/09/2026

Meta

Meta Marketing Analytics

This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that i

Free
Online
Beginner
Self paced

Last verified 28/09/2026

Meta

Meta Social Media Marketing

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-r

Free
Online
Beginner
Self paced

Last verified 26/09/2026

Coursera

No-Code Websites: Learn with Projects

You do not need to know how to code to have a professional website. Millions of businesses, freelancers, and creators build and manage their online presence using no-code tools — and this program teaches you exactly how to do it. No-Code Websites: Learn with Projects is a beginner-friendly program

Free
Online
Beginner
Self paced

Last verified 26/09/2026

Coursera

Optimize and Track SEO

Is your website a ghost town? It's time to stop guessing and start optimizing. Optimize and Track SEO is a 130-minute course for marketers and content managers who need to improve their site's relevance and strategically respond to performance data. Drawing on industry-standard frameworks from Moz,

Free
Online
Beginner
2 hours

Last verified 28/09/2026

Where digital marketing can take you

Other free course guides