Skill pathway
Market Research
Marketing
Market Research is one of the skills Australian employers list in job ads we track. Below is the free training that builds it and the work it leads to.
Why employers ask for Market Research
Market Research shows up in the skill requirements for 22 of the Australian careers we track, including Marketing Manager, Advertising and Marketing Professionals, Survey Interviewers. 1 of the job listings currently on SkillHarbour name it as a requirement.
Where to learn Market Research
Start here (beginner)
Microsoft Learn
Empower your workforce with Microsoft Copilot: Marketing
IBM
IBM Product Manager
Microsoft Learn
Empower your workforce with Microsoft Copilot: Sales
University of California, Davis
Market Research
Microsoft Learn
Empower your workforce with Microsoft Copilot
Coursera
Procurement & Sourcing Operations
Perplexity
Secondary Market Research and Analysis with Perplexity
Pearson
Principles of Marketing
University of Michigan
Survey Data Collection and Analytics
Coursera
Marketing Analysis and KPIs
Coursera
Brand Equity, Analytics & Marketing Intelligence
Nationally Recognised Training
Textiles, Clothing and Footwear Buying Skill Set
Microsoft
Crafting User-First Product Experiences in the AI Era
EDUCBA
Market Research & Business Intelligence Mastery
Coursera
TAM to Go/No-Go: Market Research and Growth Strategy
Coursera
Marketing Specialist
IE Business School
Marketing Strategy
Coursera
Market Research Methods and Data Analysis Certificate
Learn to Care
Market Research & Positioning in Disability & Aged Care
Xbox
Xbox Product Manager
Queen Mary University of London
Research Methodologies
Careers that use Market Research
Marketing Manager
$110k – $150k · needed at level 3 of 5
Advertising and Marketing Professionals
$102k · needed at level 3 of 5
Survey Interviewers
$48k · needed at level 3 of 5
Financial Brokers
$134k · needed at level 3 of 5
Aquaculture Farmers
Not published · needed at level 3 of 5
Manufacturers
$110k · needed at level 2 of 5
Crop Farmers
Not published · needed at level 3 of 5
Sales and Marketing Manager
$98k · needed at level 3 of 5
Mixed Crop and Livestock Farmers
Not published · needed at level 3 of 5
Livestock Farmers
Not published · needed at level 4 of 5
Advertising, Public Relations and Sales Manager
$139k · needed at level 3 of 5
Land Economists and Valuers
$143k · needed at level 3 of 5
Journalists and Other Writers
$90k · needed at level 3 of 5
Importers, Exporters and Wholesalers
$96k · needed at level 3 of 5
Fashion, Industrial and Jewellery Designers
$97k · needed at level 3 of 5
ICT Sales Professionals
$104k · needed at level 3 of 5
Public Relations Professionals
$106k · needed at level 3 of 5
Technical Sales Representatives
$135k · needed at level 3 of 5
Auctioneers, and Stock and Station Agents
Not published · needed at level 3 of 5
Sales Representatives
$88k · needed at level 4 of 5
Real Estate Sales Agents
$78k · needed at level 3 of 5
Retail and Wool Buyers
$80k · needed at level 3 of 5