Skill pathway
Marketing Analytics
Marketing
Marketing Analytics is one of the skills Australian employers list in job ads we track. Below is the free training that builds it and the work it leads to.
Why employers ask for Marketing Analytics
Marketing Analytics shows up in the skill requirements for 6 of the Australian careers we track, including Digital Marketing Specialist, Social Media Coordinator, Digital Marketing Assistant. 1 of the job listings currently on SkillHarbour name it as a requirement.
Where to learn Marketing Analytics
Start here (beginner)
Simplilearn
ROI-Driven Digital Marketing Analytics
Meta
Meta Marketing Analytics
O.P. Jindal Global University
Machine Learning for Marketing
Coursera
Advanced Campaign & Channel Analytics
Coursera
AI Marketing Analytics
SkillsBooster Academy
AI Marketing Analytics, Forecasting & Growth
Coursera
Advanced Marketing Optimization & Strategy
University of Arizona
Strategic Digital Marketing
University of Colorado Boulder
Text Marketing Analytics
Emory University
Foundations of Marketing Analytics
Careers that use Marketing Analytics
Digital Marketing Specialist
$70k – $100k · needed at level 3 of 5
Social Media Coordinator
$60k – $80k · needed at level 3 of 5
Digital Marketing Assistant
$60k – $80k · needed at level 4 of 5
Sales and Marketing Manager
$98k · needed at level 4 of 5
Advertising, Public Relations and Sales Manager
$139k · needed at level 3 of 5
Advertising and Marketing Professionals
$102k · needed at level 3 of 5